The project “Is This Modern Society?” is a worldwide project created and led by the artist Jupiterfab.
It is a long-term, art-social initiative with the goal of inspiring personal reflection and raising awareness on the importance of finding a balance in the use of technology in our lives.
Jupiterfab uses art to stimulate social reflection and create a dialogue. In the last decades, technology has evolved at an incredible pace, drastically improving our lives. As a result, our habits and lifestyles have changed along with technological advances in important ways, with a lot of consequences, many positive, but some negative as well.
The project started in 2016, at first through the creation of murals portraying people absorbed in their electronic devices. Moving from one country to another, Jupiterfab realized his art was effective in creating a dialogue with its viewers, but it was also necessary to have a real dialogue between the artist, people and institutions. Through this learning process, the project developed on two levels: art and education. Jupiterfab creates murals, art installations and art exhibitions and jointly runs presentations, workshops and public talks.
He collaborates with schools, universities, art centers, local governments, museums and debate centers in different cities and countries.
The project is strictly connected with social sciences. In fact, we collaborate together with several researchers and teachers.
Murals in public spaces portray daily scenes where we are connected to the web but disconnected from one another. A new approach to the topic is the other way around, showing people happily connected face to face, leaving our electronic devices on a side.
Exhibitions in art centers, art galleries and university spaces, feature paintings, drawings, video installations and sound installations as well as mix media installations where the artist shows the lack of communication between “modern” people, recreating daily scenes of digital technology’s absorption (for instance a scene at a bar or at the metro) mixing real objects with different art works.
Public talks involve professionals and professors from different disciplines (anthropology, sociology, psychology, marketing, medicine, environment, etc.) discussing the role of digital technology in their respective fields and its direct or indirect effects on our daily life.
Workshops and Presentations with groups of students and regular people aim to create a dialogue using the project and art as an inspiration to reflect and talk together about the way digital technology affects our lives.
The project does not have an expiration date at the moment due to the importance and the newness of the topic. You can find “Is this Modern Society?” murals in several countries: in United States, India Canada, Mexico, Argentina, Colombia, Great Britain, Bulgaria, Spain, Austria…
The project has been running in art centers and institutions such as in the Mexican museum of Contemporary Art in Mexico City (2020), Museo de la Ciudad de Buenos Aires (Argentina) 2019, Jesuit Institute of Barcelona (Spain), University of Sheffield (U.K.) 2018, etc.
ON -Is this modern society -Worldwide
